29 September 2016

Media Familiarize With Golf Destinations

Thailand is one of the most popular destinations for golf tourists, particularly in Southeast Asia. Today, golf is one of the major contributors to the country’s tourism revenue.

Through the Tourism Authority of Thailand (TAT), the government’s tourism agency, Thailand has created various programs to attract foreign tourists to play golf in the country. Thailand Golf Travel Mart (TGTM) is one of the country's primary programs.

This year's TGTM was held on July 27-29 in the Eastern seaside city of Pattaya, Chon Buri. More than 300 participants attended the event, including 165 specialist golf holiday buyers, invited by 27 TAT overseas offices. They had the opportunity to discuss prospective business opportunities with 92 Thai representatives from golf courses, golf schools, equipment retailers, travel agents, tour operators, hotels, spa operators, and other hospitality related businesses. TAT also invited 42 members of the local and international media to gain an insight into the event as well as Thailand’s myriad of offers for golf holidays. TGTM has become an excellent platform through which buyers and the media can familiarize themselves with Thailand’s golf courses. 

The event continued on from the success of last year’s TGTM, which took place in August 2015, in Hua Hin, Prachuap Khiri Khan. “Building on the tremendous success of last year’s edition, this year’s Mart again helps strengthen Thailand’s premier position as a world-class golf destination and, as a result, attract more golfers to the country. This is in line with our broader tourism marketing strategy to promote Thailand as a quality leisure destination through ‘Thainess’ by focusing on offering unique Thai local experiences through the Thai culture and way of life,” said Mr. Visanu Jaroensilp, TAT Deputy Governor for Tourism Products and Business. The “Thainess” campaign promotes the Thai culture, the Thai way of life, and the Thai way of living.

In addition to the meeting between sellers and buyers, all the participants played in a golf tournament on July 27 at Burapha Golf Club and Laem Chabang International Country Club. They also enjoyed the hospitality of the Grand Royal Cliff hotel.

It's been proposed by several Indonesian tour and event companies that the Ministry of Tourism of Indonesia could emulate TAT’s activity. Those who have attended the TGTM have suggested that Indonesia should have its own annual travel mart. Through these activities, buyers, sellers, and the media could all benefit and learn from the experience of interacting directly with one another.

When referring to the success of the TGTM, it's clear that full support from the government, in collaboration with private parties, has been the major factor in the success and sustainability of the event.

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