06 February 2019
Callaway Becomes the European Tour Official Partner
Callaway, one of the leading golf brands, has become an Official Partner of the European Tour for the next five years. The agreement between the European Tour and Callaway covers many things, among others, Callaway becomes the official driver, golf ball, shoe, and golf bag brand of the European Tour. Odyssey and OGIO become the official putter and luggage brands respectively, while Callaway Apparel will be the clothing.
Callaway will also supply its market-leading Chrome Soft Golf Balls to driving ranges at European Tour events. As part of the Official Partnership, Callaway will collaborate with the European Tour’s digital channels to create new content strands featuring the Callaway brands, products, and their Staff Professionals.
“Securing this important leadership position with such a forward-thinking and committed organization as the European Tour aligns perfectly with our own business goals of making the game more enjoyable and accessible through market-leading innovation and superior product performance,” said Neil Howie, President & Managing Director of Callaway Golf Europe.
Keith Pelley, Chief Executive Officer of the European Tour, said, “It is really exciting to form a new relationship with a brand dedicated to producing not only high-performance golf products but also delivering unique and engaging content to golfers across the globe."