AUTHOR

OBGOLF

07 August 2018

Distance, Soft Feel, and Low Ball Flight

Titleist introduces their new AVX golf ball that is claimed to provide remarkable distance and exceptionally soft feel through its proprietary core, cover, and aerodynamic technologies. 

The Titleist AVX is a result of comprehensive market tests conducted over four months from October 2017 to January 2018. 

Featuring a proprietary multi-component construction, the AVX ball features new technologies including an innovative high speed, low compression core technology results in a powerful engine to drive remarkable distance with an exceptionally soft feel and the invention of a new high flex casing layer that enhances speed and controls spin to promote even greater distance. The proprietary GRN41 thermoset cast urethane elastomer cover helps to deliver premium scoring control with an exceptionally soft feel and long-lasting durability, and a unique catenary aerodynamic design delivers a piercing, low trajectory while providing a consistent ball flight on all shots.

“AVX stood out from the beginning. Ultimately, it was important to let golfers decide whether this golf ball had a place in our line and the results of our test market were emphatic. Many golfers were waiting for a product like AVX – our lowest flying, lowest spinning, and softest feeling high-performance golf ball – to help them play their best,” said Michael Mahoney, Vice President of Titleist Golf Ball Marketing.

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